Ticked (Task Management App)

Concept Project: Logo Design, Visual Brand Identity


Project Overview: Ticked is a task management app designed to help individuals and teams effectively organize, track, and complete their tasks. The app aims to provide a user-friendly experience, combining functionality with a visually appealing interface. The logo should reflect the app’s purpose, convey its key attributes, and resonate with the target audience.

App Logo and Icon
Brand Guidelines for task app

Target Audience: The primary target audience includes professionals, freelancers, project managers, and individuals seeking an efficient and user-friendly task management solution. The logo should appeal to both tech-savvy individuals and those new to task management apps, conveying a sense of trustworthiness and ease of use.

Street Advertisement Sign for task app
Apple iPhone and Watch App mockup screens

Objectives: Create a distinctive and memorable logo that represents Ticked as a brand and stands out in the crowded task management app market. The logo must be easily adapted for various mediums, including mobile app icons, website headers, social media profiles, and promotional materials.

Subway advertisement for task management app
Business Card and Water bottle mockups

Design Decisions: I created a custom wordmark that incorporates a check mark into the leg of the “K”. By extending it past the word, it adds an element of repetition with the horizontal lines and creates a frame for the logo. The color palette is very bright and energetic to encourage a positive attitude and experience for the user. You can view my entry into this design challenge on Reddit here. To complete the challenge in the allotted time frame, I had to work very quickly on this project. From initial ideas to final completed designs was less than a week.

Task App Logo on orange background

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